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digital marketing

Elevating Your Digital Marketing Portfolio

Among the sudden changes brought on by the global pandemic, hundreds of companies, from Coca-Cola to Ford to Unilever, pulled millions of dollars in Facebook advertisements within just three days....

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digital eCommerce strategy

What is Programmatic Advertising and How to Leverage It

When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine. 

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digital marketing

4 Ways CPG Companies Can Increase Relevancy with Digital Marketing

In the digital age, consumer packaged goods (CPG) companies face unique challenges. 

On one hand, the CPG sector is increasingly crowded, with more and more competitors coming to market regularly....

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Event

The 2020 Leadership Challenge

Earlier this year, leaders responded to the sudden changes brought on by a global pandemic. Now, racial inequality has reached a tipping point in the United States. People are looking to their...

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digital eCommerce strategy

4 Ways to Gather Consumer Preference Data Now for The Holiday Season

Summer just started, so why are we talking about the holiday season already? That’s because to run a successful holiday campaign, you should start collecting first party data to build your audiences...

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