Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

Recent Posts by Rachel Tipograph

Announcement

MikMak Secures $10M in Series A Funding

MikMak’s enterprise eCommerce marketing and insights platform launched three years ago and our business has grown over 1300% since then. We help Fortune 1000 brands like Colgate, Dreyer’s Grand Ice...

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Announcement

Announcing MikMak ANYWHERE

March 10, 2020 was the day that my company MikMak changed how it operated forever. It was on that day that I told all employees to pack up their belongings and take a computer monitor, MikMak will...

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ecommerce

Driving eCommerce Results When Reallocating Media Spend

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

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ecommerce

How to Act Like a Darling D2C Brand

With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...

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ecommerce

It's 2020 and the New Marketing Funnel Has Arrived

The traditional marketing funnel might be dead, but here's how to adjust to the new one.

"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....

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