Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

ecommerce

Driving eCommerce Results When Reallocating Media Spend

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

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ecommerce

How eCommerce Differs for Beer, Liquor, and Wine Brands

For the most part, alcohol brands have been slower than brands in other industries to unlock the full potential of eCommerce and social commerce. But with regulations relaxing in the midst of the...

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ecommerce

4 Industries Moving Product Discovery to the Digital Aisle

There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct them to products that they can...

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ecommerce

How Online Spirits Companies Can Adjust to eCommerce Acceleration

Historically, the adult beverage industry has been resilient during economic downturns, and that rings true here in the present. According to Nielson, online alcohol sales are up 243 percent as a...

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ecommerce

3 Things Your Digital Media Team is Getting Wrong

It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...

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