Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

ecommerce

How to Use Micro-Influencers to Drive Social Commerce

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

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ecommerce

What is TikTok and How Can Marketers Get the Most Out of It?

Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...

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ecommerce

It's 2020 and the New Marketing Funnel Has Arrived

The traditional marketing funnel might be dead, but here's how to adjust to the new one.

"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....

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