Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

shopper marketing

How Your Digital Strategy Can Address Real Consumer Experiences

Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...

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shopper marketing

4 Shopping Habits We’ve Broken During COVID-19

The global eCommerce market has been growing rapidly over the last several years. The COVID-19 pandemic has accelerated that growth significantly, with the average U.S. retailer notching 68 percent...

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ecommerce

How Online Spirits Companies Can Adjust to eCommerce Acceleration

Historically, the adult beverage industry has been resilient during economic downturns, and that rings true here in the present. According to Nielson, online alcohol sales are up 243 percent as a...

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ecommerce

Why Shopper Marketing Teams Need to Understand Your Digital Investment Performance Data

Shopper marketing has emerged as one of the most effective ways not only to increase ROI, but also collect data and insights that come out of the shopping experience. These marketing strategies...

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